Posted by Join us for a fireside chat exploring the history and future of marijuana. This conversation is especially relevant as California has recently passed a law allowing recreational marijuana. Ed will be interviewed by Amber E. Sentor, another trusted voice in the industry.
Ed Rosenthal Bio (Speaker):
Ed Rosenthal is recognized worldwide as a leading authority on marijuana. In his more than 40 years as the “Guru of Ganja,” he has written or edited more than a dozen books about marijuana cultivation and social policy that cumulatively have sold more than one million copies. One of his books on marijuana cultivation is the only book of its type to be reviewed by The New York Times. As a result of his studies, he developed Ed Rosenthal’s Zero Tolerance®, a line of pest control products designed to eliminate many garden problems.
Currently Rosenthal consults for commercial growers throughout the world. He is also on the faculty of Oaksterdam University, the leading trade school for the cannabis industry. His classes teach pupils techniques to improve the yield and efficiency of their gardens.
Beyond the garden, Rosenthal views marijuana law as a crucial social issue and has been active in promoting and developing policies of civil regulation. His Federal trial for cultivation (2003) shifted public opinion in favor of state medical laws with the disclosure that the jury was not allowed to hear that he was deputized by the City of Oakland to provide marijuana for patients.
Rosenthal serves as the Executive Director of Green Aid: The Medical Marijuana Legal Defense and Education Fund. Green Aid has exposed the excessive use of SWAT- team force in marijuana arrests and defended the rights of cannabis patients to transport their medicine in airports.
Amber E. Senter (Moderator):
Amber E. Senter brings eighteen years of marketing and project management experience. A veteran of the United States Coast Guard, Ms. Senter’s pre-cannabis career was spent in the south and midwest providing high level design and marketing services to Fortune 500 companies, including Home Depot, Walmart, and Whole Foods. After years of successful employment in the traditional marketplace, Ms. Senter moved to California to work in the established medical cannabis industry full time. In her time in California, Ms. Senter went from Creative Director at a cannabis consulting firm to Chief Operations Officer (COO) at Magnolia Wellness. Her voice is trusted in the growing cannabis industry, as is her unsurpassed knowledge of the end medical and recreational user base. Ms. Senter also contributed to the Berkeley Compassionate Care Collective’s successful bid for a medical cannabis dispensary license in a highly competitive bidding process. Ms. Senter also co-founded and is Chief Executive Officer of Leisure Life, a lifestyle and infused edibles company, where she heads product development and marketing for the brand. Ms. Senter works with another cannabis industry professional at her consulting firm, Long Dog Consulting, where they consult businesses in the cannabis space. Ms. Senter also co-founded Supernova Women, a group of women that empower people of color to become self sufficient shareholders in the cannabis space by education, advocacy and networking. Ms. Senter is a sought after coach and mentor, and a role model for new cannabis business entrepreneurs. She has spoken at several business conferences on various topics, including the High Times Business Summit, the International Cannabis Business Conference, and the New West Summit.